Expert in implementing and managing multi-touch attribution solutions across multiple countries, delivering actionable insights for optimization.
Proficient in analyzing complex datasets using SQL, Python, and advanced BI tools to drive data-informed marketing decisions.
Proven track record of coordinating between marketing, tech, and BI teams to implement enterprise-wide analytics solutions.
Impact Highlight: Orchestrated enterprise-wide marketing analytics transformation, managing multi-million euro campaigns and technology initiatives across 10 European markets.
Spearheading the evolution of marketing analytics at Europe's largest consumer electronics retailer, I've transformed how the company measures and optimizes its marketing investments. By implementing sophisticated multi-touch attribution solutions across 10 countries, I've enabled data-driven decision-making that directly impacts €120,000+ in annual marketing technology investments. My expertise in advanced analytics has been crucial in modernizing the company's marketing stack, including leading the migration to Google Analytics 4 and implementing cutting-edge marketing automation solutions.
In my current role, I drive the analytics strategy for customer intelligence and loyalty programs, delivering actionable insights that have significantly improved campaign effectiveness and customer engagement metrics. My work bridges the gap between complex data analysis and practical marketing applications, enabling teams to make confident, data-backed decisions that drive business growth.
At one of Europe's leading mobility platforms, I pioneered the development of sophisticated marketing analytics solutions that revolutionized how the company tracked and optimized its digital marketing efforts. By architecting robust cross-device and cross-channel attribution systems, I enabled the marketing team to accurately measure and optimize customer journeys across multiple touchpoints.
My role as a bridge between marketing, technical, and business intelligence teams was crucial in developing scalable analytics solutions that drove measurable improvements in marketing ROI. I developed executive-level dashboards that provided unprecedented visibility into marketing performance, enabling data-driven decisions at the highest levels of the organization.